Who are A22 Sports Management? - The European Super League

Amidst the melee of the powers that be at UEFA and FIFA vs those of the European Super League, there is one largely unknown entity that has emerged – A22 Sports Management.

After a ruling from the European Court of Justice stated that UEFA and FIFA had “abused their position of power,” European Club Association chairman Nasser Al-Khelaifi, who is also the chairman of Paris Saint Germain, said:

"Who are A22? Where have they come from?”

Well, let’s find out.

A22 Sports Management is a Spanish company, which was formed by Real Madrid, Barcelona, and Juventus in 2021 to sponsor the European Super League. In 2023, Juventus dissociated with the ESL, leaving Barcelona, Real Madrid, and A22 Sports Management as the entities now pushing for the proposed league.

The company website states: 

'We believe club football at European level requires fresh thinking and can be meaningfully improved by incorporating a profound respect for the game's traditions.’